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49ers New Niners stadium really could be “Field of Jeans”

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One of the more obvious, but nevertheless clever, labels that arose once word broke that Levi Strauss had acquired the naming rights to the new 49ers Stadium was this one: Field of Jeans. Even 49ers CEO Jed York joked about the possibility at the time the $220 million arrangement, which necessarily will require Levi’s to…
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Source: ProFootballTalk.com
 
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